For us, even ordinary customers without millions of followers are considered influencers, just like those celebrities with massive followings. Their seemingly small micro-influences can snowball into significant impact. Therefore, we prioritise elevating the brand experience by leveraging insights gained from their feedback. We aim to develop personalized experiences and unique approaches to help our brand resonate more deeply with broader audiences and diverse customer types. We act almost like relationship therapists, ensuring the brand and its fan base maintain a long-term, happy relationship. We aim to create tailored experiences that foster stronger connections and greater brand loyalty.